Online Brand Publicity
Branding isn’t just for Nike or Pepsi these days , establishing a brand for themselves can help in the same way as it helps a company. Creating an author website to elaborate on who you are as a writer can help create the name-recognition necessary to sell your books. Maintaining a blog about the subjects or genres you write about, themes that are represented in your work, and your passion as a story-teller really cement in a reader’s mind why they should be interested in your book.
Direct Media Outreach Publicity Campaign
Let an expert handle the ins and outs of your book publicity campaign. With the Direct Media Outreach Publicity Campaign, you are assigned a literary publicist who will read and assess the publicity needs of your book before working with you to launch a full-fledged, multi-week long campaign.
With a literary publicist helping you achieve your publicity goals, you’ll work side by side with an expert to gain media attention for your book. Getting your book noticed is an essential part of a successful book marketing plan, and the Media Outreach Publicity Plus Campaign will help you promote your book and get the word out.
Author Podcast and Radio Interview
If you are either a published author or a soon-to-be one, you will inevitably be asked to appear on a radio, television, or Internet show to talk about your book. It’s critical that you learn to do this. When developing your book marketing strategies, the written word is not your only option for book promotion. Podcasting and interviews can be effective ways to reach potential readers. Just as there are more books available in all genre, there are new podcast shows launched every day. Since podcasting has become more accessible to everyone through smartphones and tablets, its popularity has grown significantly.
Before a reader buys a book, they tend to know the synopsis of the literature. They want to get a bit of the story that hooks their interests and tickles their minds that would lead them in getting a copy of your book.
The issue is that in today’s online book sector, there is a narrowing time frame in order to generate interest in your work. In a world where people visit websites while shopping, scroll through social media during television adverts or read a blog on their way to home from work, everyone is increasingly impatient. Nowadays, information needs to be delivered in a much more exciting, interactive , and most importantly, fast manner.
Create a book trailer to let your readers take a peek of what is your book all about. Let them have a visual idea of the story that you want to share.
INTERNET BASED MARKETING
Social Media Advertising
One of the biggest advantages of social media is that anyone can connect with anyone. For literary personalities like authors, it is a big boon. No matter if you are a published author or a debutante, being present on social media allows your audience/readers to know that you are real and you exist. With so many authors publishing multiple books and with so many books being published daily, your social media accounts put you in the spotlight that you deserve. Gone were the days where readers preferred reading books by anonymous authors or authors with pen names . Today, whethet an author is using a pen name or not, readers would prefer to know how their author looks, where he/she is from, how he/she got inspired to write the book etc. Therefore, to strike a chord with your readers, you need to be on social media.
FAST FACT: In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017. Social network penetration worldwide is ever-increasing. In 2017, 71 percent of internet users were social network users and these figures are expected to grow.
With over 430 million pageviews and 50 million unique visitors a month, Goodreads can help you reach an affluent and educated audience with integrated advertising and promotional programs.
Google AD Marketing Campaign
In the digital age, many, if not most, readers begin book searches on the Internet. And while tuned-in bibliophiles know about book-specific sites, many others begin their searches at what is, for all intents and purposes, the central command of Internet discovery: Google.
GENRE SPECIFIC MARKETING
Direct Media Press Release
We will be sending a web press release to different companies to Targeted Media Outlets that has interest on the kind of genre of your book.
Showcasing your material to relevant people in the book industry. Book events will allow your book to gain the attention of distributors, retailers, wholesalers, buyers, publishers, librarians and countless other publishing professionals.
If opportunity doesn't knock, build a door.